Alphons
Mucha was born in Bohemia in 1860 and moved to Paris in 1890 where he became the
star of the poster-art movement under the patronage of the Sarah Bernhardt. After
World War I he returned to Czechoslovakia and founded a slavic arts and crafts
movement which combined elements of art nouveau with classic national themes. In
addition to commercial art, jewelry design, interior decoration, sculpture and stage
design, Mucha is probably best known for his exceptional posters, which include
unusual calligraphic lettering which provides excellent source material for unique
typefaces. Mucha's style is virtually synonymous with French Art Nouveau and he is
one of the most imitated artists and designers of all time. Mucha's work was so
widely immitated by artists like Maxfield Parrish, Leon Bakst and artists of the
German Jugenstil movement that it is sometimes hard to tell where his work ends and
the imitations begin. His style became so ubiquitous that by the 1930s it had
become a cliche against which post-war modernist artists of the 1950s aggressively
rebelled. Despite this, his legacy continues today and he is still imitated. In
fact, I was recently in a Czech import shop recently and it was full of jewelry and
crystal derived Mucha's designs and ideas.
The body of Mucha poster designs offers what may be
the richest source for original Art Nouveau calligraphy in the world. For a font
designer it is a literal treasure trove of interesting and visually arresting design
ideas. Mucha did hundreds of different poster designs and advertisements and
although there are certain standards to his lettering, he virtually reinvented his
lettering style for every poster, producing dozens of distinctly identifiable
styles.
Mucha's style is easily identified and
easily differentiated from other Art Nouveau lettering. Unlike most lettering,
almost all of Mucha's styles have the unusual characteristic that their vertical
alignment is established by the position of the tops of the characters, rather
than the bottom which is the standard alignment for most lettering or the center
which is common among art and decorative styles. In addition, Mucha's characters
are almost always tapered, with the top of each character substantially wider
and heavier than the bottom, though this tapering is occasionally reversed. Mucha
letting is also characterized by a tendancy for characters to have very flat, broad lines,
almost like hats, on the tops of the characters. These elements make it easy to
identify Mucha lettering and provide a basis for imitating or expanding on his
style.
Surprisingly there are very few adaptations of
Mucha lettering to any form of type or font, so we have been working to correct
this grievous oversight. To date we have produced four Mucha-based fonts, Slava,
Moravia, Bernhardt and Abaddon. Making a Mucha font usually requires a fair
amount of adaptation and creativity, because since each poster has a
different lettering style there is usually only a small sampling of characters
to work from.
Moravia is our most
recent font. It is derived from letting on a poster for a 1911 performance of the
Moravian Teachers Choir (shown at left). The lettering and art on this poster fit
in with the later phase of Mucha's career, derived from the style he developed for
his Slavic Epic series of panel illustrations under the patronage of
Josephine Crane. In designing Moravia we had an excellent set of very ornate
characters to work from. They are extremely bold and have many of the characteristics
common to Mucha lettering, such as tapered letter shapes and flat tops. Only a few
characters had to be extrapolated from the source material, and the result is a
typeface which is very true to Mucha's style. The 'M' which is shaped like a ancient
Greek helmet is particularly characteristic of Mucha's lettering,
as are the 'A' with a raised left leg and incomplete crossbar and the decorative
top bar on the 'H'. Variations on these letter forms are found in a number of
Mucha posters from the period around the first World War.

Slava is another typeface based on Mucha's
later lettering, from a poster for the 1926 Sokol Festival in Prague, combined with
some elements from one of the posters for an exhibition of his Slavic Epic
series. It has many of the common Mucha lettering themes, plus some unusual elements
which are characteristic of this very late period, such as the double lines on the
'A' and 'E'. Slava does not have as much of a traditional Art Nouveau look as
Moravia or Bernhardt, but it is still clearly a Mucha style.
Bernhardt is based on a sample of Mucha's
earlier lettering from the start of his career in Paris. The source for Bernhardt
was a poster for Sarah Bernhardt's production of Hamlet in 1899. During this
period Mucha made an effort to express the theme of the play he was advertising in
his lettering, so for Hamlet we get a narrow, nervous looking style, while
the lettering for Gismonda has a medieval look, the lettering for The Samaritan has a Middle
Eastern look and Medea features a Greek style. We plan to do fonts based
on these early Mucha styles as well in the near future.
Of all of our Mucha fonts by far the most
popular (and our first) has been Abaddon. It was originally inspired by a sample of
Mucha-imitation lettering designed by Will Stout which inspired us to seek the
original Mucha source of his design. It is probably the least true to the Mucha
original from which it was derived because it was developed from a very small and
somewhat distorted sample from a poster for a 1902 Carriage Exhibition in
Philadelphia, and modified to have some of the characteristics of the Stout
lettering. This lettering was done during a period in which he did a lot of work
for American patrons, which ultimately resulted in a temporary move to New York city
and a teaching position at the New York School of Art. Abaddon has many of the
standard Mucha characteristics, but was made somewhat more severe and exaggerated to
create a more 'horrific' look, which is why it has been used as the title font for
various horror novels and at least one horror movie. It actually doesn't look much
like the source which inspired it, because elements from other Mucha designs were
incorporated to achieve a sort of generic Mucha effect.
Given the great influence which Mucha has
had on artists and designers in the past century it is surprising that there are so
few typefaces available based on his lettering. It is possible that he has been
overlooked because his style is so unusual and his designs are relatively
specialized. Since there seems to be a real interest in unusual typefaces
now that so many people have computers we plan to produce more Mucha fonts in
the future.