TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
Alecto was originally released in 2002 and was one of the fonts developed for our Futuristic Fonts package. It has a unique science fictional look, combining some of the look of an OCR font with pure fantasy elements. It's just the kind of thing you'd expect to see on the side of a spaceship in an epic space ope[...]
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BUY NOW TRY DEMO Custom Preview Escargot is based on lettering from the cover of an early pulp novel I came across a couple of months ago. It's a strong example of a distinctive style of sign and poster lettering from the 1930, characterized by super high contrast between the weighting on the le[...]
It has taken a lot of hours of development, but we finally have our promised Walter Crane Initials font. Or should I say FOUR fonts, because in the process of developing the font it turned out that we ended up with more than we bargained for. One reason that there are four fonts is that there was so[...]
BUY NOW TRY DEMO Custom Preview Yancey is a new font based on a hand-lettered design by Samuel Welo in the late 1920s. It is very much in the tradition of Art Deco designs of that period and designed for decorative titles of poster design uses. Yancey includes two versions of the character set,[...]
I don't know what came over me one Halloween, but I couldn't get the idea of dancing skeletons out of my head. The classic dance of death, but a bit more expressive, with the skeletons working together to form the letters of a font. This resulted in the design for the Bonyeard font, where each letter is made [...]
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
BUY NOW TRY DEMO Custom Preview Script fonts can be a real challenge to design, especially when they are designed to have interconnecting characters which require exacting kerning and character positioning. When we first developed Orphiel we did a lot of kerning work on it, but despite a g[...]
BUY NOW TRY DEMO Custom Preview Mannering is a new font design derived from some samples of an uppercase letter set by Samuel Welo, with additional lowercase characters and numbers added to it in the same style. It is a sans serif font with calligraphic lines and distinctive embellished horizontal cro[...]
BUY NOW TRY DEMO Custom Preview Quicksilver was designed as one of the original featured fonts included in our Psychedelic Fonts Package. It was developed into a full font from a sample of lettering from Quicksilver Messenger Service's live album Summer of '68 and posters for shows associated with it [...]
BUY NOW TRY DEMO We have done a number of fonts based on unique, historic movie titles. The most well known and widely circulated is our Captain Kidd font, but we have another historic movie font based on an even more famous movie, our Locksley font which comes from the titles of the Adventures of [...]
BUY NOW TRY DEMO Our Froissart font was first released in 2000 as part of our Medieval Fonts and Art package. It is an accurate recreation of the Littera Bastarda calligraphic style which was popular in the 14th and 15th centuries as gothic styles were losing popularity and there was a demand for s[...]
BUY NOW TRY DEMO Custom Preview Startling Stories was a pulp-era science fiction magazine known for its lurid covers by Earle K. Bergey and its eye-catching title designs. It was a companion to Thrilling Wonder Stories and Fantastic Stories. The magazine was very successful in the immediate pos[...]
Alexander Rodchenko (1891–1956) was one of the premier artists of the constructivist movement in Russia. Although he was a sculptor, painter and photographer, he is most remembered for his graphic design style in book and poster design. His unique and dramatic style defined Russian popular art of the early Revol[...]
BUY NOW TRY DEMO Potsdam was one of our earliest font releases, first produced in 1992 based on samples of 19th century decorative German type. It was one of our first fonts designed for MacIntosh computer users and follows the naming convention for Mac fonts of that era, being named after a city. [...]
Every year we try to amuse with some sort of April Fools prank. This year visitors to the site were first greeted by what looked like a hacker takeover, a modest joke, but we've done some even bigger and sillier things in previous years. Here are some examples preserved as best we could. 1998 April Fools Page 1999[more]
In the early 20th century, before the outbreak of the Russian Revolution, the Art Nouveau movement crept into the failing empire by way of Alphons Mucha and the Slavic Folk Art movement in Czechoslovakia. Russian artists picked up on the ideas of these movements and began producing new styles of art for a growing [more]
At the start of every year we put out a special sampler package of the fonts and art which we released in the previous year at a very low introductory price. It's a great way to try out some of our products. Now it's time to release the sampler for 2013, with a great selection o[more]
Click any font to see a larger sample. The new second edition of our Arts & Crafts font collection features 15 fonts based on designs from the Arts & Crafts movements of the late Victorian period. They are derived from designs from several branches of the movement, and demon[more]
While I still think it may be some sort of obscure and premature April Fool's joke, an article called Kerning, Kerning, kerning through the years in the Washington Post presents a mildly humorous presentation of the story of a 14 year old research genius who figured out that switching from a heavier weight font to a li[more]
For TypeCon we produced a special collection of Walter Crane Fonts and Art on a Flash Drive shaped like a business card. We have some of these left over after the event and nothing to do with them except sell them as a special item on our web page. The package contains five original Walter Crane fonts, including one[more]
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