TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
BUY NOW TRY DEMO Potsdam was one of our earliest font releases, first produced in 1992 based on samples of 19th century decorative German type. It was one of our first fonts designed for MacIntosh computer users and follows the naming convention for Mac fonts of that era, being named after a city. [...]
Pyle Gothic is based on lettering designed by Howard Pyle, from his Adventures of Robin Hood and King Arthur and His Knights. It combines elements of calligraphy and a simulation of primitive printing techniques.The original characters were carved into wood blocks from which the black and white illustrations wit[...]
Hendrix is one of our most classic and most quintessential psychedelic poster fonts. It is based on hand lettering from a number of posters and album covers produced in the 1960s and the early 1970s. It is a very striking font, quite recognizable and identified with the period. This new release has some signific[...]
Butterfield is based on letting from a poster for the Paul Butterfield Blues Band. It can be found as part of Psychedelic Fonts Collection package. It has a unique look particularly characteristic of the 60s and especially suited to use on posters. It has a full set of numbers and punctuation, plus custom small [...]
BUY NOW TRY DEMO Custom Preview Lyceum has the stylized shape and look of a font designed for the program at a lecture hall, hence the name. It is super bold but remains highly readable at fairly small sized, though the contrasts are dramatic. It features only an uppercase characters set because the st[...]
Merguez is a hand lettered font in the tradition of Speedball freehand calligraphy, but with some unusual flourishes. It makes an excellent alternative to boring informal hand lettering fonts like Comic Sans. It includes a full upper and lower case character set, plus numbers and punctuation. We picked the n[...]
BUY NOW TRY DEMO Custom Preview Sanhedrin is a decorative futuristic font, which features two distinct sets of different characters and a number of additional special characters. It draws some characters from the Greek alphabet and also has some unusual art nouveau character forms and a strange biblic[...]
BUY NOW TRY DEMO Custom Preview You may recall a couple of months ago when we had some font samples posted on the page to vote on. Well, the winner of the vote by a significant margin was a sample of lettering by Samuel Welo, and now as promised, it is available as our newest font: Carillon. They f[...]
BUY NOW TRY DEMO We have done a number of fonts based on unique, historic movie titles. The most well known and widely circulated is our Captain Kidd font, but we have another historic movie font based on an even more famous movie, our Locksley font which comes from the titles of the Adventures of [...]
Sternhagen is a classically attractive font with a modernized gothic look which combines traditional elements from the high middle ages with a bit of Art Deco style. It will eventually be part of our Gothic Fonts Collections, but for now it is available singly.Sternhagen has a complete upper and lowercase charact[...]
BUY NOW TRY DEMO Custom Preview Quicksilver was designed as one of the original featured fonts included in our Psychedelic Fonts Package. It was developed into a full font from a sample of lettering from Quicksilver Messenger Service's live album Summer of '68 and posters for shows associated with it [...]
I was out to dinner for my daughter's birthday and we went to a nice restaurant in downtown Austin called Boticelli's. Much to my surprise the logo of the restaurant was strangely familiar. It was in our Sprite font, shown to the right. In this new edition we have improved the kerning and spacing, expanded alt[...]
BUY NOW TRY DEMO Custom Preview Our original Folkard font has achieved near legendary status as one of the most interesting calligraphic title fonts of the contemporary era. It has been enormously popular and appeared on movie titles, book covers, t-shirts and games. However it is not the only [...]
We have an awful lot of fonts. Well over 500 of them and more all the time. Plus we're starting a great new discount when you order multiple fonts at the same time...fonts as much at 50% off. We've just updated one of our most useful reference tool, a graphic preview gallery of all hundreds of our new and feature[more]
When we were renovating our house I discovered ornamental brass fixtures for the doors designed by Charles Eastlake. So I went shopping and found antique Eastlake hinges and knobs for all the doors. Charles Locke Eastlake (1836–1906) was the greatest British Arts and Crafts designer in the period after William Mor[more]
If you don't already get our weekly (more or less) newsletter with free offers, discount coupons and links to our articles and new releases, this is the time to sign up. We're constantly putting new articles, new fonts, new reviews and new links to great antique art and design resources on our site. Every [more]
Here's a little something from a more innocent age, a set of three decorative floral borders designed by L. E. Wright for the book Mary's Garden a collection of nursery rhymes together with explanatory/elaborative stories also by Wright. There are just three borders, so it's not exactly enough for a package in its o[more]
Too often when looking at antique books we concentrate on the contents and ignore the covers, but some book covers are artworks in their own right and cannot be ignored, this is even more true with eBooks which are more and more causing content to be divorced from packaging. In the early 20th century, before the adv[more]
Margaret Armstrong was an artist of the early 20th century particularly known for her detailed Art Nouveau decorated book bindings, but she also did outstanding floral illustration as found in her book Western Wild Flowers, or in floral ornamented borders in books like Love Finds a Way by Paul Leicester Ford. The fl[more]
At the start of every year we put out a special sampler package of the fonts and art which we released or revised in the previous year at a very low introductory price. It's a great way to try out some of our products. Now it's time to release the sampler for 2014, with a [more]
I was in the Austin airport taking off for parts unknown and felt a need for breakfast. Apparently the only option for a late-morning breakfast taco was Maudie's Tex Mex, so I headed for Gate 11. I got my breakfast tacos, and they were truly awful, but the experience was made somewhat better by seeing their interesting[more]
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