TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
Every year around Halloween we come out with a new font that fits the spirit of the holiday, drawing on all sorts of sources for inspiration. You can find our past fonts in our Halloween Font and Art Collections. The font for this year is Undertaker, based on title lettering from Creepy magazine, the classic h[...]
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
BUY NOW TRY DEMO Custom Preview Doge is a new font based on samples of late-renaissance period lettering from Venice, preserved and reproduced by early 20th century calligrapher and designer J. M. Bergling. It has some similarity to some of our other fonts based on lettering from the same period[...]
Phaeton is one of our earliest Art Nouveau designs, a lovely example of period title lettering based on French samples. This new release has some significant improvements to the outlines and additional characters added to the basic set. You can find Phaeton in our Art Nouveau Collection or order it individua[...]
Alecto was originally released in 2002 and was one of the fonts developed for our Futuristic Fonts package. It has a unique science fictional look, combining some of the look of an OCR font with pure fantasy elements. It's just the kind of thing you'd expect to see on the side of a spaceship in an epic space ope[...]
BUY NOW TRY DEMO Custom Preview Sanhedrin is a decorative futuristic font, which features two distinct sets of different characters and a number of additional special characters. It draws some characters from the Greek alphabet and also has some unusual art nouveau character forms and a strange biblic[...]
Lachesis was one of our earliest text font designs, a unique font deliberately designed to have an antique wood-cut look. It is based on samples of vintage type taken directly from letterpress type blocks found at the type museum in Barnard Maine, a great resource which closed a few years ago. Over the years La[...]
In honor of Cyber Monday, which some people are now expanding to be a whole Cyber Week, we're releasing St. Ives, a new modernistic font with unique riser and descender characters which give it an unusual linear look. It will be featured in a new edition of our Futuristic Fonts which will be released late[...]
BUY NOW TRY DEMO Custom Preview Slava is based on lettering by legendary Art Nouveau master Alphons Mucha from his later post-Parisian period when he returned to Prague and did a lot of design work in support of the slavic nationalist movement. The letter forms still have many of the characteristics of[...]
BUY NOW TRY DEMO Custom Preview Startling Stories was a pulp-era science fiction magazine known for its lurid covers by Earle K. Bergey and its eye-catching title designs. It was a companion to Thrilling Wonder Stories and Fantastic Stories. The magazine was very successful in the immediate pos[...]
BUY NOW TRY DEMO Our Froissart font was first released in 2000 as part of our Medieval Fonts and Art package. It is an accurate recreation of the Littera Bastarda calligraphic style which was popular in the 14th and 15th centuries as gothic styles were losing popularity and there was a demand for s[...]
BUY NOW TRY DEMO Custom Preview You may recall a couple of months ago when we had some font samples posted on the page to vote on. Well, the winner of the vote by a significant margin was a sample of lettering by Samuel Welo, and now as promised, it is available as our newest font: Carillon. They f[...]
Butterfield is based on letting from a poster for the Paul Butterfield Blues Band. It can be found as part of Psychedelic Fonts Collection package. It has a unique look particularly characteristic of the 60s and especially suited to use on posters. It has a full set of numbers and punctuation, plus custom small [...]
BUY NOW TRY DEMO Custom Preview Squiffy is a fun font. It has a background in arts and crafts style font design, but rather than the regular, architectural character forms and arrangements, the characters are wild and irregular and highly varied. There are two distinct versions of every character, with[...]
BUY NOW TRY DEMO Custom Preview Roghwork is a unique font which combines a decoarative upper case character set with a simple set of lowercase characters. Designed primarily for use in titles and posters, the uppercase characters are based on samples of hand-drawn master designs for a set of roman-st[...]
As part of Great Britain's participation in the 1906 World's Fair in Chicago, legendary Arts and Crafts artist Walter Crane was comissioned to produce a special commemorative book in a limited edition. The result was Columbia's Courtship, an epic poem about American history, written and hand lettered by Walter Crane w[more]
Austin is a great center for the arts, not only music and film and other performing arts, but visual arts and all sorts of crafts. All these events and shows have to be advertised and the traditional method of getting the word out is through posters distributed all over town wherever people gather. I like to go arou[more]
In the early 20th century, before the outbreak of the Russian Revolution, the Art Nouveau movement crept into the failing empire by way of Alphons Mucha and the Slavic Folk Art movement in Czechoslovakia. Russian artists picked up on the ideas of these movements and began producing new styles of art for a growing [more]
At the very beginning of the summer Disney released Maleficent the first in a series of films retelling the Disney versions of classic fairytales from the point of view of the villain. Maleficent is a visually stunning film combining high end CGI animation with live actors and Angelina Jolie with unbelievably accent[more]
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Our newest release is our collection of Constructivist Fonts based on poster lettering from the early post-revolutionary period in Russia, including designs based on the styles of famous designers of the period like Alexander Rodchenko, Mikhail Vrubel and Sergei Eisenstein. These are typical of the m[more]
I'm in Washington DC this week attending Typecon. The Society of Typographic Aficionados official convention. There are all sorts of programs and presentations with notable typographers and designers appearing as speakers. As well as exhibits and new products to see. I'm merely going as a humble attendee because [more]
Our buccaneer font is peculiarly popular for pirate themed designs, which explains why it is prominently featured on the absurdly named "ARRR BARRR" pirate inspired nutty chocolate bar with a "Scandalous Activity Kit" inside. I admired the packaging in the store but not enough to sample one of the curious confections.[more]
- Silent Film Font Collection
- The Colonial Fonts Collection
- New Font: Carillon
- Arts & Crafts Collection