TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
Once again we are calling on the classic early 20th century lettering work of J. M. Bergling to produce a new font with a timeless look which combines elements of text and titling styles for a versatile and elegant effect. Diomedes includes a full set of upper and lower case characters plus an interesting sele[...]
BUY NOW TRY DEMO Custom Preview Sanhedrin is a decorative futuristic font, which features two distinct sets of different characters and a number of additional special characters. It draws some characters from the Greek alphabet and also has some unusual art nouveau character forms and a strange biblic[...]
BUY NOW TRY DEMO Our Munich font was first released in 1998 and has been revised several times since then. This latest version includes substantial improvements in the outlines of the characters and a new set of simple upper case initials. Munich is based on one of the classic lettering styles used on[...]
Vasilisa is based on Russian folk art lettering from the pre-revolutionary period. It is included in our original Russian Fonts and Art package. It is very readable in English but also includes elements of Cyrillic lettering. It is evocative of rural Russian life and fits well with the hand crafted peasant wood[...]
Black Cow is a unique original font designed for our Horror Fonts and Art collection several years ago. It's one of the most interesting fonts in the large selection of fonts in that package, but it hasn't had the huge level of popularity which some of the other fonts have enjoyed. It has an all uppercase chara[...]
BUY NOW TRY DEMO Custom Preview Doge is a new font based on samples of late-renaissance period lettering from Venice, preserved and reproduced by early 20th century calligrapher and designer J. M. Bergling. It has some similarity to some of our other fonts based on lettering from the same period[...]
BUY NOW TRY DEMO Custom Preview We've featured some articles on the designs of pulp novel covers from the mid-20th century, including s look at the fonts used in those designs. We've also released fonts based on those designs, like suspicion. These old book cover designs are a great resource for [...]
BUY NOW TRY DEMO Custom Preview Startling Stories was a pulp-era science fiction magazine known for its lurid covers by Earle K. Bergey and its eye-catching title designs. It was a companion to Thrilling Wonder Stories and Fantastic Stories. The magazine was very successful in the immediate pos[...]
BUY NOW TRY DEMO Custom Preview Quicksilver was designed as one of the original featured fonts included in our Psychedelic Fonts Package. It was developed into a full font from a sample of lettering from Quicksilver Messenger Service's live album Summer of '68 and posters for shows associated with it [...]
Fougasse is a bold title font which has a unique combination of elements, including an unusually heavy weight, some unusual Art Deco period character forms and rough outlines to the character which are not too pronounced, but give it a sort of a naturalistic look which makes the characters stand out more. Foug[...]
In honor of Cyber Monday, which some people are now expanding to be a whole Cyber Week, we're releasing St. Ives, a new modernistic font with unique riser and descender characters which give it an unusual linear look. It will be featured in a new edition of our Futuristic Fonts which will be released late[...]
BUY NOW TRY DEMO Malagua was originally released in 1999 and has been revised several times since then, culminating in this new release with improved weighting and additional special characters. MAlagua is based on examples of rough hand lettering from the 17th century. It has characteristics [...]
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
BUY NOW TRY DEMO Custom Preview Edifice is a decorative titling font based on samples of lettering by J. M. Bergling. It has an architectural, constructed look to it. Very well suited to sign and poster design. It's stylish but still readable and clear. Edifice includes a full uppercase charac[...]
BUY NOW TRY DEMO Custom Preview There's a peculiar style of letters that seems to only show up on some signs and letterpress posters and it caught my eye when I saw it being used in the recent poster for the National Day of the American Cowboy. It's like a western style "egyptian" font with big [...]
I'm back at Typecon and things are in full swing now. There was a long but fascinating keynote presentation from Tobias Frere-Jones last night on type as security in banknotes. It was the main entertainment for the evening and went on an on for a bit. I actually had to cut out before I could ask my question - "Why ar[more]
With the premier of the fourth season of American Horror Story this Wednesday on the FX network, a lot of people will be seeing our Chelsea Studio in their high style commercials all over their cable networks. My teenage, horror-obsessed daughter drew my attention to their use of the font in the titles and it was gr[more]
Click any font to see a larger sample. The new second edition of our Arts & Crafts font collection features 15 fonts based on designs from the Arts & Crafts movements of the late Victorian period. They are derived from designs from several branches of the movement, and demon[more]
I'm in Washington DC this week attending Typecon. The Society of Typographic Aficionados official convention. There are all sorts of programs and presentations with notable typographers and designers appearing as speakers. As well as exhibits and new products to see. I'm merely going as a humble attendee because [more]
Our buccaneer font is peculiarly popular for pirate themed designs, which explains why it is prominently featured on the absurdly named "ARRR BARRR" pirate inspired nutty chocolate bar with a "Scandalous Activity Kit" inside. I admired the packaging in the store but not enough to sample one of the curious confections.[more]
At the very beginning of the summer Disney released Maleficent the first in a series of films retelling the Disney versions of classic fairytales from the point of view of the villain. Maleficent is a visually stunning film combining high end CGI animation with live actors and Angelina Jolie with unbelievably accent[more]
As a special bonus, this Christmas we're making available an unusual collection of Christmas images by outstanding American book illustrator and decorator Walter Tittle, an artist most known for his seasonal works. These illustrations are taken from his book Colonial Holdays which is a collection of accounts from p[more]
- Designers: GIMP is Not the Answer
- Giving Your Page a Favicon
- Optical Illusion Skull Images
- Psychedelic Font Collection
- New Font: Sternhagen
- Silent Film Font Collection