TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
BUY NOW TRY DEMO We have done a number of fonts based on unique, historic movie titles. The most well known and widely circulated is our Captain Kidd font, but we have another historic movie font based on an even more famous movie, our Locksley font which comes from the titles of the Adventures of [...]
Butterfield is based on letting from a poster for the Paul Butterfield Blues Band. It can be found as part of Psychedelic Fonts Collection package. It has a unique look particularly characteristic of the 60s and especially suited to use on posters. It has a full set of numbers and punctuation, plus custom small [...]
BUY NOW TRY DEMO Our Froissart font was first released in 2000 as part of our Medieval Fonts and Art package. It is an accurate recreation of the Littera Bastarda calligraphic style which was popular in the 14th and 15th centuries as gothic styles were losing popularity and there was a demand for s[...]
BUY NOW TRY DEMO Custom Preview You may recall a couple of months ago when we had some font samples posted on the page to vote on. Well, the winner of the vote by a significant margin was a sample of lettering by Samuel Welo, and now as promised, it is available as our newest font: Carillon. They f[...]
BUY NOW TRY DEMO Custom Preview There's a peculiar style of letters that seems to only show up on some signs and letterpress posters and it caught my eye when I saw it being used in the recent poster for the National Day of the American Cowboy. It's like a western style "egyptian" font with big [...]
Treadway is a new, original design in the tradition of futuristic advertising scripts of the mid-20th century, inspired by fonts like Kaufmann and Gillies, but with a stronger, more clearly defined look, stripped down to its most stylized essentials for a very powerful visual impact. It is the kind of type you'[...]
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
BUY NOW TRY DEMO Custom Preview Escargot is based on lettering from the cover of an early pulp novel I came across a couple of months ago. It's a strong example of a distinctive style of sign and poster lettering from the 1930, characterized by super high contrast between the weighting on the le[...]
BUY NOW TRY DEMO Custom Preview Doge is a new font based on samples of late-renaissance period lettering from Venice, preserved and reproduced by early 20th century calligrapher and designer J. M. Bergling. It has some similarity to some of our other fonts based on lettering from the same period[...]
BUY NOW TRY DEMO Potsdam was one of our earliest font releases, first produced in 1992 based on samples of 19th century decorative German type. It was one of our first fonts designed for MacIntosh computer users and follows the naming convention for Mac fonts of that era, being named after a city. [...]
Fougasse is a bold title font which has a unique combination of elements, including an unusually heavy weight, some unusual Art Deco period character forms and rough outlines to the character which are not too pronounced, but give it a sort of a naturalistic look which makes the characters stand out more. Foug[...]
In the week leading up to St. Patrick's Day it's all about Celtic design, so our featured classic font has to be something with a Celtic theme. That being the case, there's no better choice than our bold and beautiful Padstow font. It's named after the town with the most famous festival in Cornwall and has a uniq[...]
BUY NOW TRY DEMO Malagua was originally released in 1999 and has been revised several times since then, culminating in this new release with improved weighting and additional special characters. MAlagua is based on examples of rough hand lettering from the 17th century. It has characteristics [...]
Alecto was originally released in 2002 and was one of the fonts developed for our Futuristic Fonts package. It has a unique science fictional look, combining some of the look of an OCR font with pure fantasy elements. It's just the kind of thing you'd expect to see on the side of a spaceship in an epic space ope[...]
Black Cow is a unique original font designed for our Horror Fonts and Art collection several years ago. It's one of the most interesting fonts in the large selection of fonts in that package, but it hasn't had the huge level of popularity which some of the other fonts have enjoyed. It has an all uppercase chara[...]
I was shopping in my local HEB grocery store this weekend and found myself in the soft drink section, confronted by a wall of cool retro-looking bottles of all sorts of sodas from the Dublin Bottling Works, a company based in Dublin Texas which produces a full line of specialty soft drinks, apparently mostly for distri[more]
Every year we try to amuse with some sort of April Fools prank. This year visitors to the site were first greeted by what looked like a hacker takeover, a modest joke, but we've done some even bigger and sillier things in previous years. Here are some examples preserved as best we could. 1998 April Fools Page 1999[more]
I'm back at Typecon and things are in full swing now. There was a long but fascinating keynote presentation from Tobias Frere-Jones last night on type as security in banknotes. It was the main entertainment for the evening and went on an on for a bit. I actually had to cut out before I could ask my question - "Why ar[more]
Our gothic font collection is a compilation of our most interesting fonts based on gothic type and late medieval calligraphy. It covers the range from the historical styles in which gothic printing had its inspiration to the ornate heights of complex gothic fonts from 19th century Germany. This includes fonts in the[more]
Austin is a great center for the arts, not only music and film and other performing arts, but visual arts and all sorts of crafts. All these events and shows have to be advertised and the traditional method of getting the word out is through posters distributed all over town wherever people gather. I like to go arou[more]
It's been a while since we released any new art from our collection of fairytale books illustrated by Charles Folkard. So it's about time we make available this collection of his illustrations for Grimm's Fairy Tales. This mini-package includes 8 beautifully drawn and colored images from stories by the Brothers Grim[more]
As part of Great Britain's participation in the 1906 World's Fair in Chicago, legendary Arts and Crafts artist Walter Crane was comissioned to produce a special commemorative book in a limited edition. The result was Columbia's Courtship, an epic poem about American history, written and hand lettered by Walter Crane w[more]
- Arts & Crafts Collection
- New Font: Verne
- Special Item: Walter Crane Collection Flash Drive
- Welcome to the Scriptorium
- Dave: Glad to connect with you. What calligraphic style are we talking about? I'd love to see some examples. Dave
- Risa Gettler, Graphic Designer/Illustrator/Calligraher: Hi Dave, I feel like I know you because I hang out on your beautiful site and look forward to your comments such as…