TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
Fougasse is a bold title font which has a unique combination of elements, including an unusually heavy weight, some unusual Art Deco period character forms and rough outlines to the character which are not too pronounced, but give it a sort of a naturalistic look which makes the characters stand out more. Foug[...]
BUY NOW TRY DEMO Custom Preview Yancey is a new font based on a hand-lettered design by Samuel Welo in the late 1920s. It is very much in the tradition of Art Deco designs of that period and designed for decorative titles of poster design uses. Yancey includes two versions of the character set,[...]
In the week leading up to St. Patrick's Day it's all about Celtic design, so our featured classic font has to be something with a Celtic theme. That being the case, there's no better choice than our bold and beautiful Padstow font. It's named after the town with the most famous festival in Cornwall and has a uniq[...]
Alexander Rodchenko (1891–1956) was one of the premier artists of the constructivist movement in Russia. Although he was a sculptor, painter and photographer, he is most remembered for his graphic design style in book and poster design. His unique and dramatic style defined Russian popular art of the early Revol[...]
Langdon is our first new font of 2012. It's based on samples of hand-rendered poster lettering from the early 1900s by J. M. Bergling. It has a strong, distinctive look with demi-serifs and an art nouveau or art deco look. It's very much the kind of font which we might include in a new release of our Steampunk co[...]
BUY NOW TRY DEMO Custom Preview Doge is a new font based on samples of late-renaissance period lettering from Venice, preserved and reproduced by early 20th century calligrapher and designer J. M. Bergling. It has some similarity to some of our other fonts based on lettering from the same period[...]
It's the time of year when we do a lot of design for political posters and some of those projects need special fonts. On this kind of work we already get a lot of mileage out of fonts like Aventine and Atinson Egyptian, but we needed more diversity and something with a different look. Fonts for campaign posters c[...]
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
Once again we are calling on the classic early 20th century lettering work of J. M. Bergling to produce a new font with a timeless look which combines elements of text and titling styles for a versatile and elegant effect. Diomedes includes a full set of upper and lower case characters plus an interesting sele[...]
BUY NOW TRY DEMO Our Froissart font was first released in 2000 as part of our Medieval Fonts and Art package. It is an accurate recreation of the Littera Bastarda calligraphic style which was popular in the 14th and 15th centuries as gothic styles were losing popularity and there was a demand for s[...]
BUY NOW TRY DEMO Custom Preview Startling Stories was a pulp-era science fiction magazine known for its lurid covers by Earle K. Bergey and its eye-catching title designs. It was a companion to Thrilling Wonder Stories and Fantastic Stories. The magazine was very successful in the immediate pos[...]
BUY NOW TRY DEMO Malagua was originally released in 1999 and has been revised several times since then, culminating in this new release with improved weighting and additional special characters. MAlagua is based on examples of rough hand lettering from the 17th century. It has characteristics [...]
BUY NOW TRY DEMO Custom Preview Edifice is a decorative titling font based on samples of lettering by J. M. Bergling. It has an architectural, constructed look to it. Very well suited to sign and poster design. It's stylish but still readable and clear. Edifice includes a full uppercase charac[...]
BUY NOW TRY DEMO Custom Preview Slava is based on lettering by legendary Art Nouveau master Alphons Mucha from his later post-Parisian period when he returned to Prague and did a lot of design work in support of the slavic nationalist movement. The letter forms still have many of the characteristics of[...]
In an article last week we explored the origins of the font used in Quentin Tarantino's Django Unchained and a bit of the history of the Django genre of films. That was part of the process of the development of an original font based on the lettering used in the original Django, a process similar to what was p[...]
At the start of every year we put out a special sampler package of the fonts and art which we released in the previous year at a very low introductory price. It's a great way to try out some of our products. Now it's time to release the sampler for 2013, with a great selection o[more]
We've got a font package for just about every other holiday, so it seemed impossible to resist putting together a collection of fonts specifically for the romantic themes of Valentines Day. Once we'd settled on the idea it was inevitable that we also include a selection of romantic [more]
In the early 20th century, before the outbreak of the Russian Revolution, the Art Nouveau movement crept into the failing empire by way of Alphons Mucha and the Slavic Folk Art movement in Czechoslovakia. Russian artists picked up on the ideas of these movements and began producing new styles of art for a growing [more]
Every year we try to amuse with some sort of April Fools prank. This year visitors to the site were first greeted by what looked like a hacker takeover, a modest joke, but we've done some even bigger and sillier things in previous years. Here are some examples preserved as best we could. 1998 April Fools Page 1999[more]
While I still think it may be some sort of obscure and premature April Fool's joke, an article called Kerning, Kerning, kerning through the years in the Washington Post presents a mildly humorous presentation of the story of a 14 year old research genius who figured out that switching from a heavier weight font to a li[more]
Our gothic font collection is a compilation of our most interesting fonts based on gothic type and late medieval calligraphy. It covers the range from the historical styles in which gothic printing had its inspiration to the ornate heights of complex gothic fonts from 19th century Germany. This includes fonts in the[more]
Click any font to see a larger sample. The new second edition of our Arts & Crafts font collection features 15 fonts based on designs from the Arts & Crafts movements of the late Victorian period. They are derived from designs from several branches of the movement, and demon[more]
Our newest release is our collection of Constructivist Fonts based on poster lettering from the early post-revolutionary period in Russia, including designs based on the styles of famous designers of the period like Alexander Rodchenko, Mikhail Vrubel and Sergei Eisenstein. These are typical of the m[more]
- Classic Font: Padstow
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- Futuristic Fonts - Updated and Expanded
- New Font: Lyceum
- Classic Font: Padstow