TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
BUY NOW TRY DEMO Custom Preview Edifice is a decorative titling font based on samples of lettering by J. M. Bergling. It has an architectural, constructed look to it. Very well suited to sign and poster design. It's stylish but still readable and clear. Edifice includes a full uppercase charac[...]
Phaeton is one of our earliest Art Nouveau designs, a lovely example of period title lettering based on French samples. This new release has some significant improvements to the outlines and additional characters added to the basic set. You can find Phaeton in our Art Nouveau Collection or order it individua[...]
BUY NOW TRY DEMO Custom Preview You may recall a couple of months ago when we had some font samples posted on the page to vote on. Well, the winner of the vote by a significant margin was a sample of lettering by Samuel Welo, and now as promised, it is available as our newest font: Carillon. They f[...]
BUY NOW TRY DEMO Our Munich font was first released in 1998 and has been revised several times since then. This latest version includes substantial improvements in the outlines of the characters and a new set of simple upper case initials. Munich is based on one of the classic lettering styles used on[...]
BUY NOW TRY DEMO Our Froissart font was first released in 2000 as part of our Medieval Fonts and Art package. It is an accurate recreation of the Littera Bastarda calligraphic style which was popular in the 14th and 15th centuries as gothic styles were losing popularity and there was a demand for s[...]
It has taken a lot of hours of development, but we finally have our promised Walter Crane Initials font. Or should I say FOUR fonts, because in the process of developing the font it turned out that we ended up with more than we bargained for. One reason that there are four fonts is that there was so[...]
BUY NOW TRY DEMO Custom Preview Iphegenia was one of our early designs, a creative advertising script font with a modern, hand-drawn look but regular character forms and a nice even line to it. It has high readability despite its decorative look and works well in combination with a variety of other fo[...]
BUY NOW TRY DEMO Custom Preview Roghwork is a unique font which combines a decoarative upper case character set with a simple set of lowercase characters. Designed primarily for use in titles and posters, the uppercase characters are based on samples of hand-drawn master designs for a set of roman-st[...]
BUY NOW TRY DEMO Custom Preview Lyceum has the stylized shape and look of a font designed for the program at a lecture hall, hence the name. It is super bold but remains highly readable at fairly small sized, though the contrasts are dramatic. It features only an uppercase characters set because the st[...]
Vasilisa is based on Russian folk art lettering from the pre-revolutionary period. It is included in our original Russian Fonts and Art package. It is very readable in English but also includes elements of Cyrillic lettering. It is evocative of rural Russian life and fits well with the hand crafted peasant wood[...]
BUY NOW TRY DEMO We have done a number of fonts based on unique, historic movie titles. The most well known and widely circulated is our Captain Kidd font, but we have another historic movie font based on an even more famous movie, our Locksley font which comes from the titles of the Adventures of [...]
I don't know what came over me one Halloween, but I couldn't get the idea of dancing skeletons out of my head. The classic dance of death, but a bit more expressive, with the skeletons working together to form the letters of a font. This resulted in the design for the Bonyeard font, where each letter is made [...]
BUY NOW TRY DEMO Custom Preview There's a peculiar style of letters that seems to only show up on some signs and letterpress posters and it caught my eye when I saw it being used in the recent poster for the National Day of the American Cowboy. It's like a western style "egyptian" font with big [...]
Lachesis was one of our earliest text font designs, a unique font deliberately designed to have an antique wood-cut look. It is based on samples of vintage type taken directly from letterpress type blocks found at the type museum in Barnard Maine, a great resource which closed a few years ago. Over the years La[...]
In the early 20th century, before the outbreak of the Russian Revolution, the Art Nouveau movement crept into the failing empire by way of Alphons Mucha and the Slavic Folk Art movement in Czechoslovakia. Russian artists picked up on the ideas of these movements and began producing new styles of art for a growing [more]
I'm back at Typecon and things are in full swing now. There was a long but fascinating keynote presentation from Tobias Frere-Jones last night on type as security in banknotes. It was the main entertainment for the evening and went on an on for a bit. I actually had to cut out before I could ask my question - "Why ar[more]
Austin is a great center for the arts, not only music and film and other performing arts, but visual arts and all sorts of crafts. All these events and shows have to be advertised and the traditional method of getting the word out is through posters distributed all over town wherever people gather. I like to go arou[more]
This is a special collection of borders (and three illustrations) drawn by Louis Rhead for William Morris' translation of The History of Oversea. These are striking borders in Rhead's unique art nouveau style, well suited to various adaptations. The collection contains 13 borders and 3 illustrations, the complete d[more]
Thanksgiving is almost upon us and it isa great time to celebrate family and the harvest and remember some history. Part of that history can be told in the form of unique fonts, including many which were created for special occasions to add decoration to holiday cards or invitations. Printers have been ornamenting for [more]
For years here at the Scriptorium we've been developing fonts and collecting unique art which is perfect for Halloween and putting it together into packages which we promote through our Boneyard Fonts site. After many years collecting fonts and art we've put together a gruesomely provocative collection of fonts and art[more]
It's been a while since we released any new art from our collection of fairytale books illustrated by Charles Folkard. So it's about time we make available this collection of his illustrations for Grimm's Fairy Tales. This mini-package includes 8 beautifully drawn and colored images from stories by the Brothers Grim[more]
For TypeCon we produced a special collection of Walter Crane Fonts and Art on a Flash Drive shaped like a business card. We have some of these left over after the event and nothing to do with them except sell them as a special item on our web page. The package contains five original Walter Crane fonts, including one[more]
- Designers: GIMP is Not the Answer
- Silent Film Font Collection
- The Colonial Fonts Collection
- New Font: Carillon