TeeFury – Cool Shirts and a Smart Gimmick
My daughter recently turned me on to TeeFury a website that sells original, limited edition t-shirts with a very clever marketing gimmick. It’s worth looking at here because good art and clever marketing are our bread and butter.
The concept of TeeFury is very simple. Artists submit t-shirt designs which they produce and sell at a reasonable price with a 10% payout to the artists. The clever twist is that each shirt is only available for 24 hours and then is never offered again. The limited edition of the shirts and the dedicated marketing for that 24 hours means that every design gets a chance to sink or swim on its merits in a mercilessly short period of time. It’s good experience for the artist and with the relatively low price fans come back again and again, buying shirts as a sort of vote on the designs they like.
Some of the shirts have done very well, selling over 2000 units in a single day. Successful artists then come back and submit new designs, doing what they can to repeat their success, and in some cases doing very well. Several artists have made over $20,000 with multiple shirts even though their share is only $1 per shirt. Obviously this also means that the clever folks who came up with the idea are making even more money, but they do take on all the risk and overhead.
Of course, the frustrating aspect of this for fans is that they never know what shirts are going to get picked and shirts they missed are unavailable after the fact unless the artist prints some for sale later. For the artist the question is whether you want to be at the mercy of the TeeFury staff as far as when or if your shirt gets picked to be featured. It’s kind of a gamble whether it’s worth waiting and hoping for the higher sales TeeFury’s model will produce or the hard self-marketing work and smaller sales over a longer period of time from Etsy or Cafe Press or one of the more traditional alternatives.
The two designs shown here are for the two most recent shirts. Of course, by the time most of you read this neither of them will be available anymore and something new will have come up in the cycle.
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
BUY NOW TRY DEMO Custom Preview There's a peculiar style of letters that seems to only show up on some signs and letterpress posters and it caught my eye when I saw it being used in the recent poster for the National Day of the American Cowboy. It's like a western style "egyptian" font with big [...]
Phaeton is one of our earliest Art Nouveau designs, a lovely example of period title lettering based on French samples. This new release has some significant improvements to the outlines and additional characters added to the basic set. You can find Phaeton in our Art Nouveau Collection or order it individua[...]
Merguez is a hand lettered font in the tradition of Speedball freehand calligraphy, but with some unusual flourishes. It makes an excellent alternative to boring informal hand lettering fonts like Comic Sans. It includes a full upper and lower case character set, plus numbers and punctuation. We picked the n[...]
BUY NOW TRY DEMO Custom Preview Script fonts can be a real challenge to design, especially when they are designed to have interconnecting characters which require exacting kerning and character positioning. When we first developed Orphiel we did a lot of kerning work on it, but despite a g[...]
BUY NOW TRY DEMO Custom Preview Roghwork is a unique font which combines a decoarative upper case character set with a simple set of lowercase characters. Designed primarily for use in titles and posters, the uppercase characters are based on samples of hand-drawn master designs for a set of roman-st[...]
Every year around Halloween we come out with a new font that fits the spirit of the holiday, drawing on all sorts of sources for inspiration. You can find our past fonts in our Halloween Font and Art Collections. The font for this year is Undertaker, based on title lettering from Creepy magazine, the classic h[...]
BUY NOW TRY DEMO Marquis Greeking is unreadable. It is supposed to be unreadable, because it is a Greeking Font, a font designed specifically to check layout and overall appearance without the distraction of the actual text. It contains variations of actual characters from our Marquis text font, w[...]
BUY NOW TRY DEMO Custom Preview Cosmic Dude was designed as one of the special original fonts developed for our Modern Poster Fonts package. The character forms are based on samples of hand lettering from a late 1970s rock show poster. The character set includes numbers, punctuation, uppercase letter[...]
In an article last week we explored the origins of the font used in Quentin Tarantino's Django Unchained and a bit of the history of the Django genre of films. That was part of the process of the development of an original font based on the lettering used in the original Django, a process similar to what was p[...]
Film director Sergei Eisenstein was a major influence on the Constructivist movement through his collaboration with Alexander Rodchenko and by inspiring other artists of the era. Thus it seems appropriate that the final font in our Constructivist Font Collection should be named after Eisenstein, especiall[...]
BUY NOW TRY DEMO Malagua was originally released in 1999 and has been revised several times since then, culminating in this new release with improved weighting and additional special characters. MAlagua is based on examples of rough hand lettering from the 17th century. It has characteristics [...]
BUY NOW TRY DEMO Custom Preview Highball is a bold font in every sense of the word. Yes, its weight is heavy and pronounced in the traditional meaning of bold, but it is also of an extreme height which could be considered bold, and of a boldly progressive style. Highball features a full character s[...]
BUY NOW TRY DEMO Custom Preview Our original Folkard font has achieved near legendary status as one of the most interesting calligraphic title fonts of the contemporary era. It has been enormously popular and appeared on movie titles, book covers, t-shirts and games. However it is not the only [...]
It has taken a lot of hours of development, but we finally have our promised Walter Crane Initials font. Or should I say FOUR fonts, because in the process of developing the font it turned out that we ended up with more than we bargained for. One reason that there are four fonts is that there was so[...]
Cavegirl is inspired by the genre of prehistoric epic films, the most memorable of which is One Million Years BC, starring the voluptuous Raquel Welch clad only in a legendary fur bikini. The style of the font is typical of the lettering used in the posters and titles for these movies, with a rough and primiti[...]
At the dawn of the 20th century there was a real boom in the market for high end books. This created demand for really exceptional book illustrators and many traditionally trained artists brought their skills to publishers and were very well paid for their work. New printing techniques made it possible to publish ver[more]
W. Heath Robinson was an artist of the first half of the 20th century who started his career as a book illustrator and produced many fantasy and fairytale illustrations, including illustrating Charles Kingsley's The Water Babies. Later in his career he became a cartoonist producing humorous cartoons of fanciful weapons[more]
MAJOR WORKS A Floral Fantasy in an Old English Garden Aladdin's Picture Book Crane Arthurian Art Columbia's Courtship The Golden Primer The Shepherd's Calendar A Flower Wedding Queen Summer Pan Pipes BABY'S COLLECTIONS The Baby's Aesop The Baby's Opera The Baby's Bouquet MINI-PAC[more]
Every year we try to amuse with some sort of April Fools prank. Last year visitors to the site were first greeted by what looked like a hacker takeover, a modest joke, but we've done some even bigger and sillier things in previous years. Here are some examples preserved as best we could. 1998 April Fools Page 1999[more]
At the start of every year we put out a special sampler package of the fonts and art which we released or revised in the previous year at a very low introductory price. It's a great way to try out some of our products. Now it's time to release the sampler for 2014, with a [more]
As part of Great Britain's participation in the 1906 World's Fair in Chicago, legendary Arts and Crafts artist Walter Crane was comissioned to produce a special commemorative book in a limited edition. The result was Columbia's Courtship, an epic poem about American history, written and hand lettered by Walter Crane wi[more]
When we were renovating our house I discovered ornamental brass fixtures for the doors designed by Charles Eastlake. So I went shopping and found antique Eastlake hinges and knobs for all the doors. Charles Locke Eastlake (1836–1906) was the greatest British Arts and Crafts designer in the period after William Mor[more]
Margaret Armstrong was an artist of the early 20th century particularly known for her detailed Art Nouveau decorated book bindings, but she also did outstanding floral illustration as found in her book Western Wild Flowers, or in floral ornamented borders in books like Love Finds a Way by Paul Leicester Ford. The fl[more]
- New Font: Sarandiel
- L. E. Wright Borders
- Sighting: Cymbeline Font in the Bookstore
- Special Font: Marquis Greeking
- Columbia's Courtship by Walter Crane