Sighting: Buccaneer in Starbucks
It seems our fonts have invaded the world of “corporate coffee.” Earlier this week, while picking up a coffee for my daughter at the local Starbucks I noticed that they were selling mugs labeled “Austin,” presumably in an effort to make them seem less corporate and generic and more tied in to our local culture.
Having no larger interest in coffee or its marketing, the interesting thing to me was that the font they picked for the word “Austin” was our Buccaneer font, one of the featured fonts in our Howard Pyle collection. Even more interesting was that Starbucks, which turned a profit of over $150 million last quarter, apparently as a result of radical cost-cutting measures. Sadly one of the areas where they appear to be economizing is in the graphic design department, because based on subtle hints in the appearance of the letters it’s clear that they are using the shareware version of the font released way back in about 1994 rather than springing lose $24 from their corporate profits to actually pay for the font.
When Buccaneer was first released as a shareware font on AOL it had a very poorly executed capital “A” which is stood out like a sore thumb. It was quickly replaced in every commercial release of the font, including the version shipped to those who registered the shareware with a different version of the “A” which fits in better with the rest of the characters. As is the nature of the internet, that old version is still circulating 15 years later, probably stripped of its documentation and maybe even the headers with the registration info.
Starbucks or their design minions are hardly the first people to use a font without doing due diligence and checking to make sure they had a legitimate version of the font, but it seems ironic given their enormous profits and mercenary corporate image — perhaps doubly ironic that they should be trying to endear themselves to the Austin community while exploiting the work of a member of that community.
October 12, 2009 | Filed Under Uncategorized
New Font: BigBlok
A great many years ago when working in game publishing I had a real fascination with doing titles in a strong, super-bold font called Bolt Bold. The truth is I rather overused it. In doing some research I find it on more than a dozen different game books I wrote in the early 80s, all quite collectable and out of print today.
BUY NOW TRY DEMO Sarandiel is a new script font based on vintage hand lettering. It has complex flourished capital letters with simpler compatible lower case characters and numbers. It is carefully spaced and kerned and well suited the formal uses like invitations and certificates. It takes its nam[...]
BUY NOW TRY DEMO Custom Preview Edifice is a decorative titling font based on samples of lettering by J. M. Bergling. It has an architectural, constructed look to it. Very well suited to sign and poster design. It's stylish but still readable and clear. Edifice includes a full uppercase charac[...]
Wolfram is a great example of early 20th century type design. It is bold and intended for use in posters and signage, but it has rough outlines for a mock antique look. It also has an unusually wide footprint for a very striking look.We originally produced Wolfram in the mid-90s, and it has been somewhat revise[...]
BUY NOW TRY DEMO Custom Preview Quicksilver was designed as one of the original featured fonts included in our Psychedelic Fonts Package. It was developed into a full font from a sample of lettering from Quicksilver Messenger Service's live album Summer of '68 and posters for shows associated with it [...]
Merguez is a hand lettered font in the tradition of Speedball freehand calligraphy, but with some unusual flourishes. It makes an excellent alternative to boring informal hand lettering fonts like Comic Sans. It includes a full upper and lower case character set, plus numbers and punctuation. We picked the n[...]
Cavegirl is inspired by the genre of prehistoric epic films, the most memorable of which is One Million Years BC, starring the voluptuous Raquel Welch clad only in a legendary fur bikini. The style of the font is typical of the lettering used in the posters and titles for these movies, with a rough and primiti[...]
Butterfield is based on letting from a poster for the Paul Butterfield Blues Band. It can be found as part of Psychedelic Fonts Collection package. It has a unique look particularly characteristic of the 60s and especially suited to use on posters. It has a full set of numbers and punctuation, plus custom small [...]
BUY NOW TRY DEMO Custom Preview Squiffy is a fun font. It has a background in arts and crafts style font design, but rather than the regular, architectural character forms and arrangements, the characters are wild and irregular and highly varied. There are two distinct versions of every character, with[...]
BUY NOW TRY DEMO We have done a number of fonts based on unique, historic movie titles. The most well known and widely circulated is our Captain Kidd font, but we have another historic movie font based on an even more famous movie, our Locksley font which comes from the titles of the Adventures of [...]
BUY NOW TRY DEMO Custom Preview Startling Stories was a pulp-era science fiction magazine known for its lurid covers by Earle K. Bergey and its eye-catching title designs. It was a companion to Thrilling Wonder Stories and Fantastic Stories. The magazine was very successful in the immediate pos[...]
BUY NOW TRY DEMO Tantalus is a display font for titles with a basic Roman design and elaborately embellished characters. It features the more decorative versions of the characters in the upper case positions and a plain caps set in the lower case positions. It's a neat whimsical font and if you ne[...]
I don't know what came over me one Halloween, but I couldn't get the idea of dancing skeletons out of my head. The classic dance of death, but a bit more expressive, with the skeletons working together to form the letters of a font. This resulted in the design for the Bonyeard font, where each letter is made [...]
BUY NOW TRY DEMO Custom Preview Doge is a new font based on samples of late-renaissance period lettering from Venice, preserved and reproduced by early 20th century calligrapher and designer J. M. Bergling. It has some similarity to some of our other fonts based on lettering from the same period[...]
BUY NOW TRY DEMO Custom Preview Iphegenia was one of our early designs, a creative advertising script font with a modern, hand-drawn look but regular character forms and a nice even line to it. It has high readability despite its decorative look and works well in combination with a variety of other fo[...]
BUY NOW TRY DEMO Potsdam was one of our earliest font releases, first produced in 1992 based on samples of 19th century decorative German type. It was one of our first fonts designed for MacIntosh computer users and follows the naming convention for Mac fonts of that era, being named after a city. [...]
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I was browsing through the new release section in my local bookstore, enjoying the nostalgia of the printed book, when my eye was caught by an historical novel called "The Siege Winter." More specifically the cover design drew my attention, because it used one of our earliest fonts, Cymbeline. More particularly I was s[more]
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Margaret Armstrong was an artist of the early 20th century particularly known for her detailed Art Nouveau decorated book bindings, but she also did outstanding floral illustration as found in her book Western Wild Flowers, or in floral ornamented borders in books like Love Finds a Way by Paul Leicester Ford. The fl[more]
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