MyFonts has made a dramatic announcement of their Top 10 Fonts of 2008 with the results apparently based on sales. Looking at the samples, it’s a reminder of how unimaginative most graphic designers are in their font selections. A few of the listed fonts are interesting and original. Metroscript stands out as the most interesting and original of the lot, and there’s something to be said for the monogram font, because I know from experience how hard they are to design. As for the rest, we’ve seen it all before. Minor variations of the same old styles with a few quirky characters, yet another handwriting script just like a hundred others, grunged up circus characters. If this is the best out of hundreds of fonts from scores of foundries we might as well admit that the graphic design community is stuck on boring, repeating the same tedious font choices again and again.
In this context, here are our top three selling fonts released in 2008 — since we only released 22 new fonts, picking 10 would be silly. Take a look at them and ask yourself if they don’t stand out as more original and more interesting than at least 8 out of the 10 fonts on that list from our favorite megadistributor.
Valentin was our best selling font of 2008. We heard back from several designers who were using it in interesting projects, from theater programs to restaurant menus to caption cards for a silent mime and stage magic performance. The appeal of its classic 1920s look was predictable given the past success of our Gaheris and Ganelon fonts.
Broadley almost tied Valentin in sales, and seems to be particularly popular — not surprisingly — with architects and interior designers. I’ve already seen it in the logo of a local high-end realtor and expect to see it a lot more in the future. Its success is an inspiration and I think we’ll see more fonts based on Voysey’s designs in the future.
Orford‘s classic calligraphy look brought it in a close third, a reminder of the ongoing popularity of our Colonial Fonts, where it will eventually be included with a future package expansion. Our rougher but stylistically related Allegheny font is one of our all-time bestsellers and Orford may eventually join it as a classic.