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Numi Tea Featuring Rackham Font

We often feature products which use our fonts in their packaging or content, but most of the time those are printed products like books and games. One very different example of our fonts in use which we found recently was in the packaging of Numi brand teas, which have been using our Rackham font as their logo font for about about a decade.  Numi sells a wide variety of high-end specialty teas and is carried through stores like Whole Foods and also online at Amazon and other retailers.

The Rackham font is based on hand lettering by Arthur Rackham, from a style he used extensively in designing titles and frontispieces for many of his illustrated books. The font is great for unusual looking titles, with caps and custom small caps. It’s one of several fonts in our Rackham Fonts and Art Package which also includes Rackham Italic, a companion style which goes with the original Rackham font.

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2 Responses to “Numi Tea Featuring Rackham Font”

  1. Terre on March 7th, 2013

    Hi Dave, Are there are any issues with using fonts in a logo?

  2. Dave on March 12th, 2013

    Not normally. That’s pretty much a standard use under the regular license.

    Dave

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