We’re in an ongoing quest to make the perfect poster font — something bold and hard to ignore, but also different and with character. We had some success with Aventine, but it was too generic. So we kept working on the concept and the result is the new Madding font, a bold poster font with a bit of an art deco look. It has what it takes to get noticed and enough character to stand out from the crowd. It’s available now as a single font, but will also be featured in our forthcoming Art Deco fonts package.