Escargot is based on lettering from the cover of an early pulp novel I came across a couple of months ago. It’s a strong example of a distinctive style of sign and poster lettering from the 1930, characterized by super high contrast between the weighting on the left and right sides of the character. It’s a style particularly identified with art deco design, and variations of it can be found all over the place in period design, on movie marquis, electronic products and logos. It’s actually similar to the base character designs of which a much more ornate variant is used in the forthcoming movie version of The Great Gatsby. The name was picked for a couple of odd reasons – the round characters look a bit like snails, and the name rhymes with art deco.