Vintage Fonts in The Artist
After seeing it win all sorts of Oscars I had to sneak out for a matinee of The Artist yesterday. I had already been advised that it was worth checking out for its use of vintage fonts, including some of ours, and it seemed like I shouldn’t put it off any longer.
While the film was certainly enjoyable both as an unusual creative undertaking and as pure entertainment, and the performances from familiar and unfamiliar actors were very good, the use of period fonts in the film was problematic. Yes, it did feature some of our fonts and some fonts quite similar to others in our collection. It was nice to see Moravia and Amphitryon being used on posters for fictional movies starring Georg Valentin. But the irony of the inclusion of these two of our fonts was that they were largely inappropriate, especially Moravia. Both fonts fall into a category of late Art Nouveau fonts which are based on European hand lettering which would be very unlikely to have been seen on any product coming out of Hollywood, so they were sort of out of place, though not entirely out of period. Some of the other fictional poster designs were quite well done and included very appropriate font choices.
Perhaps more troubling was the way in which the largely silent film’s title cards were designed. They used a font similar to, but less interesting than our own title card font, Valentin (shown to the left). What a bizarre coincidence that the main character in the film should have the same last name as our silent film title card font, which pre-dated him by several years. Quite inexplicable. That aside, the design of the title cards was atrocious.
While they used an appropriate looking font, apparently someone in the production design department assumed that “vintage” means that proper spacing and kerning had not been invented yet. The text on the title cards was poorly justified and characters were often jammed together within a word while the words were generally spaced too far apart, plus there were obvious design flaws in the font, including consistently faulty spacing around some of the characters, most notably the “?” which was offset by a full em-space on each side whenever it was used. Because of my peculiar interests I may have been the only audience member to find this irritating, but someone should have told the designer that in fact fonts were properly spaced and kerned in the 1920s and that justifying the alignment of short lines of text was generally not done because of the spacing irregularities which it created then and still does today.
Seeing the use of vintage fonts in The Artist gave me an idea, so we’re going to be gathering together a special selection of our fonts from the silent movie era which have the appropriate art deco look for things like title cards, lobby cards and posters, and we will be releasing them in a package as our Silent Movie Fonts Collection sometime soon.
Rosemont Font in Upcoming Borrowers Movie
Hayao Miyazaki who brought us great animated fantasy films like Ponyo, Princess Mononoke, Howl’s Moving Castle and Spirited Away the the head of Studio Ghibli in Japan and they are carrying on his tradition with films directly by his proteges. They have a deal with Disney to distribute their new films here in the United States and their latest new release is The Secret World of Arrietty, a new animated film of Mary Norton’s classic novel The Borrowers, which looks like a much more creative presentation of the novel than the live action film produced in 2003.
In the Japanese and British releases of the film they use different title fonts, but when I took the kids to the mew Muppet Movie on Thanksgiving I was pleased to discover that in the trailer for the United States release the font chosen for the main titles seems to be our Rosemont font, a good choice for a fantasy movie. The movie isn’t due out until February 17th. I hope that Rosemont will appear in the titles in the theatrical release, but regardless it’s nice to see it in use in the trailer.
Rosemont is available for purchase for just $18 in our ONLINE STORE.
Constructing Art Deco Emblems
Pedro Lemos was one of the outstanding artists of the California Arts and Crafts movement of the early 20th century. He was known for his woodcuts and his graphic design work and for his books on teaching art, particularly his Applied Arts handbook which was published in 1926. It is one of the most useful works on basic techniques of graphic design and arts and crafts, made more interesting because of the contemporary perspective which it provides on the transitional period between the Art Nouveau and Art Deco periods in art.
We’ve produced several other small PDF booklets based on Lemos design guides, including one on bookbinding and another on Color Harmony and they were quite popular. Now we’re adding another entry to that series with something a little more advanced. It’s a handy guide to the process of creating art deco floral motifs, essentially by deconstructing and reconstructing floral images, starting with something very realistic and ending up with a very idealized result.
Our new Art Deco font collection includes a remarkable selectiion of fonts from the design movements of the 1920s and 1930s, focusing on the kinds of fonts which were generally associated with the decorative arts movement which developed out of the Arts and Crafts movement.
Our Wild West font collection features 14 fonts based on designs from the classic days of the American West (1870-1890). They are typical of the type and lettering styles used in signs, circulars, posters and newspapers during that era. The selection includes both decorative, display and text fonts. All the fonts are historically accurate and they are not available from any other source. While they are basically fonts of the Victorian era, they represent a subset of the typefaces popular in that period particularly slanted to the environmnet of the wild west, frontier newspapers and wild west shows.
The art of the Pre-Raphaelites recreated classical and legendary themes, fascination with architectural elements and realistic drapery, and the use of models who fit a particular style and appearance, usually with thick, curly hair and voluptuous figures. Our Pre-Raphaelite collection features select images from the most prominent artists of the movement in high-resolution suitable for use in print.
Or latest collection based on one of Walter Crane's childrens book is our comprehensive presentation of The Baby’s Opera, Crane's compilation of childrens songs (including music and lyrics) with detailed illustrations, hand lettering and clever decorations on every page. Many of the designs and motifs can easily be extracted for use in your own designs.
You've got to have text fonts, so wny not make them interesting and unique rather than the same old boring set that come with every computer. Our Text Fonts Collection has more variety and more style than you'll find anywhere else.
Howard Pyle was one of the most renowned illustrators of the 19th century. His work was widely published in adventure novels, magazines and romances. He was the founder of the Brandywine school and artists colony in Chadd's Ford Pennsylvania, where he taught artists like N. C. Wyeth, Frank Schoonover and Thornton Oakley their craft. Our Pyle collection includes a large selection of Pyle's art and designs plus original fonts based on his hand lettering.
In the Middle Ages the demand for written documents required new and better forms of writing, styles which were readable, consistent, efficient to produce, and sometimes decorative as well. This package features a selection of fonts and art based on designs from the Middle Ages, emphasizing the years from 1100 to 1400. The 25 fonts include versions of the major popular lettering styles of this period and the art includes beautiful borders, frames and other decorative elements based on medieval designs.
Howard Pyle’s illustrated edition of Tennyson’s Lady of Shalott is probably the single greatest expression of book design in the American arts and crafts movement of the late 19th century. This early Pyle work combines his vivid illustrative style with exceptional decoration and lettering into a modern illuminated masterpiece. Our Lady of Shalott CD package has every page from the book in high resolution format, including the decorated verses, the full-page illustrations and the embellished titles and flyleaves. It also includes extracted and instantly usable versions of the initials, illustrations background patterns, borders and frames from the book.
This collection brings together all of our best fonts based on Art Nouveau period designs into an extensive collection, with over 30 unique fonts, including text, title faces and even decorative initials. This includes new fonts created just for this package plus classics in the Art Nouveau tradition. It also features a bonus collection of frames and borders based on designs from magazines and books of the period. Altogether it makes the ultimate resource for Art Nouveau style design.
About once a year we release a special sampler package with a collection of selected fonts and art from our most recent and forthcoming packages, including some unique items not available anywhere else, all brought together as an overview of what we've been up to at the Scriptorium during the past year at a special, extremely low price. This latest sampler has four complete new fonts, 15 demo fonts and a special selection of art and graphics which includes a special set of illustrations of Celtic mythology by Katherine Cameron.
This collection presents calligraphy and art based on the traditions of historic Germanic cultures. It draws on the broad scope of early Germanic design, from the pre-Christian era through the early middle ages, including not just Scandinavia, but other elements of Germanic culture from the Franks to the Saxons to the Normans and beyond. The main component is a collection of historic fonts which is complemented by a unique set of historic borders and motifs, plus art based on Viking myth and legend.
A collection of our best fonts based on gothic type and late medieval calligraphy. It covers the range from the historical styles in which gothic printing had its inspiration to the ornate heights of complex gothic fonts from 19th century Germany. This includes fonts in the style sometimes called 'Old English', as well as what calligraphers sometimes call 'Black Letter'. If you like your fonts dark, angular and complex, this is your dream collection. 


